Apple Quietly Updates Website in Response to Watch Scratch Issues

I had been wearing a demo Apple Watch Sport for a few days, when I noticed a few scratches on the screen. Damn, I thought. It had only been a few days and I hadn’t bumped or scraped it on anything significant. In addition, I had been cleaning it with a microfiber cloth, so I was sure it hadn’t been from that. But it was still odd considering how long I’ve had an iPhone 6 with no cover and 0 scratches. So I did a little digging.

Sure enough there are a few threads on Apple’s own website detailing how common, everyday usage is resulting in scratches. Disappointing, but maybe people are simply being careless. However, for some non-transparent reason Apple has also quietly updated their product text removing all mention of being scratch resistant.¬†

Rolling back 2 weeks on Apple’s own product page for the watch, we see the following text. Notice the phrase, “especially resistant to scratches and impact.

Screen Shot 2015-09-27 at 6.41.28 AM

But if you look at the current version of the product page, you’ll see this text.

Screen Shot 2015-09-27 at 6.39.12 AM

Apple removed front page, product messaging referencing its watch being scratch proof.

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